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Why Sustainable Fashion Should Be Your Next Style Choice

09 Sep 2024

In today’s fast-paced world, it’s easy to fall into the rhythm of buying what’s new, trendy, and affordable. But what if we could rethink how we approach fashion? What if our wardrobe choices could reflect not just personal style but a commitment to something bigger—our planet and the people who make our clothes? Sustainable fashion is more than just a trend; it’s a movement towards mindful, eco-friendly, and ethical shopping habits that benefit everyone. 

Fashion Sustainability gets a negative take because it has the connotation of giving something up but it’s actually about gaining connection and appreciation for the clothes we own and buy. The way we are taught to engage with our clothing is that it holds little to no value, when in reality these garments embody the stories and experiences of our life. Here’s why (and how) you can start practicing sustainable fashion today:

1. Don’t Buy Less, Choose Better

We’ve all been there: buying something on impulse only to wear it once (or never). Fast fashion thrives on this cycle of overconsumption, producing cheap clothes at a rapid rate. But quality matters. When you invest in well-made, durable pieces that fit your style, you not only save money in the long run, but you reduce the amount of clothing that ends up in landfills. The global north rarely gets to see the true effects of overconsumption but fashion piles on the shores of Ghana are so big they can be seen from space. The responsibility lies with both the manufacturers and consumers. 80% of an item's carbon footprint is post purchase. 

Tip: Focus on building a capsule wardrobe—key pieces that can be mixed and matched effortlessly. Choose timeless styles that suit your lifestyle and personal preferences, rather than fleeting trends.

2. Support Ethical Brands & Ask Questions

Fashion sustainability isn’t just about the environment; it’s about people too. Unfortunately, many fast fashion companies rely on poor labor conditions and underpaid workers. Ethical fashion focuses on ensuring safe working environments, fair wages, and transparent supply chains. By supporting brands that care about their workers, you're making a direct impact on the lives of people around the world.

Being a sustainable fashion consumer is an ongoing process. It’s about asking questions like, “Where is this made?” “What is it made of?” and “Do I really need this?” Staying informed about the environmental and social impact of your purchases will help you make more conscious decisions.

Tip: Explore brands that commit to fair trade and ethical practices. Many companies are small but mighty, with a mission to create high-quality pieces that respect both people and the planet.

3. Embrace a Circular Economy 

Thrift stores, vintage boutiques, and online resale platforms like Poshmark and Depop are treasure troves for unique finds and pre-loved pieces. Shopping second-hand gives clothing a second life, helping reduce waste and limiting the need for new production. It’s also a fun, creative way to curate a wardrobe that’s truly your own!

During closet clean out, consider giving your unwanted garments away to friends and family or donation centers. 

Tip: Dedicate a day to explore your local thrift store or browse online resale platforms. Not only will you discover hidden gems, but you’ll also contribute to a more sustainable, circular fashion economy. Also,  get into the habit of caring for your clothes. Learning how to hand wash, mend, and store garments properly can extend their life significantly, cutting down the need for replacements.

Conclusion: Small Steps, Big Impact

Practicing sustainable fashion doesn’t mean giving up on style. In fact, it can enhance your personal style by encouraging you to be more thoughtful, creative, and intentional about your wardrobe. Each small step—whether it's buying less, choosing better, supporting ethical brands, or thrifting—adds up to make a big impact.

The future of fashion is sustainable. And the best part? You can be part of that change. So, let’s start making choices that reflect not just who we are, but the world we want to live in

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